Customer service is a design choice

If customer service is one of your company’s values, it shouldn’t stop at your contact form. We tend to think of customer service as a team, a department, or maybe a cheerful chatbot in the bottom-right corner of a screen. But if service is part of your brand DNA, if you pride yourself on being […]

The infrastructure of content

I’ve been thinking about websites as business assets for a long time, and I keep coming back to this: the core of any website is the content. After all, “Content sells the product; design sells the content.” So, if a website is to be valuable to a business, then the content on that site is […]

You suck at briefing. But that’s our fault.

I’m going to be very honest in this post. Most of my clients don’t understand websites and how they work (if you are a client of mine, I don’t mean you, I mean my other clients, the ones who aren’t my favourite…) – at least not from a technical perspective. It can be more difficult […]

Business as code

I imagine a lot of other small business owners also feel like their businesses run on the memory of their team. Someone remembers how the invoicing works. Someone else knows which spreadsheet controls the marketing budget. A client calls with a question and you think, who’s the person that remembers this bit? That’s how most […]

The worlds best pies.

Is your website trying to sell the world’s best pies? Let me explain. I was driving through the countryside with my family — lovely day, windows down, stomachs rumbling — when we passed through Bilpin. If you’re from New South Wales, you’ll know it’s famous for apples. And where there are apples, there are apple […]

Let’s stop obsessing over SEO. Seriously.

I know—I’ve said this before, but it’s worth repeating:Stop obsessing over SEO and AdWords.They’re not a strategy. They’re just tactics. Think about it this way: back in the day, you wouldn’t walk into a media agency and say, “I just want to do radio,” or “only TV.” You’d ask, what’s the best way to reach […]

Pexels.com: A Treasure Trove of Free Stock Imagery

In the realm of digital content creation, finding high-quality images that won’t break the bank has always been a challenge for me. That’s where Pexels.com comes in. Offering an extensive library of free stock images and videos, Pexels has become one of my go-to resources for creating blog posts, prototypes, and more. But while I’ve […]

Your Attack Surface: Understanding and Securing Your Digital Perimeter

In the increasingly connected world of business, your digital assets are both the backbone of your operations and a tempting target for cyber adversaries. As medium-sized businesses embrace digital transformation, the complexity of their online presence grows—and so does their attack surface. But what exactly is an attack surface, and why should it matter to […]

What Happens When I Click Update to WordPress?

For many WordPress users, the “Update” button is a necessary but mysterious part of website management. Clicking it often feels like sending a ship off to sea without knowing if it will return unscathed. But what exactly happens when you update WordPress, and why is it important? The Anatomy of an Update When you update […]