# Brazilian Butterfly Brazilian Butterfly, a leading group of salons specialising in hair removal, skin treatments, and beauty enhancements, faced significant technological challenge Brazilian Butterfly runs over 24 salons. We helped them move off old software that was no longer supported, and onto a faster website and a booking system they can rely on. --- ## The challenge Brazilian Butterfly is a well-known group of salons. They offer hair removal, skin treatments and other beauty treatments. They started out as a franchise. Over the past few years, they have been bringing every salon under one brand, so each one runs the same way and looks the same. Six things stood in the way: - **Old software:** Their custom software was built over a decade ago. It was no longer supported, which made it hard to change or fix. - **A slow website:** The site had been rebuilt again and again, and each time it ended up slow. Bookings took a long time, SEO was hard to get right, and tracking was hard to set up. - **More salons:** As they grew to over 24 salons, it got harder to keep services in sync, to manage bookings, and to look the same online. - **Thousands of pages:** Their SEO campaign used several thousand landing pages. Looking after them cost a lot and took a lot of time. - **Bookings dropping out:** The booking system was built into the website. At times it went down, or came and went. Notification emails and booking confirmations did not always arrive. - **Keeping salons running:** The move had to cause as little disruption as possible, while the online experience kept getting better for customers. ## Our approach We worked closely with their head office on a plan shaped around their needs and their growth. Our approach had six parts: - **Replace old software:** Review the old custom software. Then replace it, bit by bit, with modern tools that can grow and that work well with the systems already in place. - **Rebuild the website:** Rebuild the site so it is faster, more stable and better for SEO. Use fewer plugins. - **Work with SEO:** Work closely with the SEO company to bring thousands of landing pages into the site. Help them rank well, and keep costs down. - **Split out bookings:** Move the booking system off the main website, so a site problem can't spoil a booking. Set up a booking platform that is more reliable and runs better. - **Sync every salon:** Build one central database that keeps services, therapist schedules and qualifications in sync across all 24 salon locations. Each salon can still show its own local details. - **Change in stages:** Link up with the existing ERP system step by step. Replace old parts bit by bit, so the work causes little disruption and the business keeps running. ## What we did - **Review and plan:** We looked closely at the old software and website to find the main pain points and what could improve. - **New website:** We rebuilt the website to make it fast. We cut the number of plugins and set SEO up better. We also worked with the SEO team to bring in thousands of landing pages. - **Separate bookings:** We split the booking system from the main website. Now each one can be fixed and looked after on its own. A website problem no longer gets in the way of a booking. - **One central database:** We built one database that holds the services, therapist schedules and qualifications for every salon, and keeps them in sync. Salons run more smoothly and offer the same service. - **Stronger SEO:** We worked closely with the SEO company to make it simpler to add landing pages. This helped the site rank higher in search, and made tracking easier. - **ERP, step by step:** We began to link in the custom ERP system in stages. We replaced old parts one at a time, so each change went smoothly and the business kept running. - **Ongoing support:** We gave ongoing support and kept making small improvements to the website and software, in step with Brazilian Butterfly's growth and needs. ## The results - **A faster website:** The new website loads much faster and runs better overall. It is smoother and more reliable to use. - **More search traffic:** Well-placed landing pages and a sharper SEO plan have lifted search rankings and brought more organic traffic. - **Reliable bookings:** Moving the booking system off the main website has ended the downtime. Booking confirmations and notification emails are now more reliable. - **Less admin:** Services now sync from one place to all 24 salon locations, and the ERP system takes on more of the work in stages. Staff spend less time on admin, and every salon offers the same service. - **Room to grow:** The new systems have helped Brazilian Butterfly open more salons without letting service or day-to-day running slip. - **Lower costs:** Fewer plugins and a faster site have cut the cost of upkeep. There is much less need for frequent, costly rebuilds. - **A happy client:** Brazilian Butterfly has told us they are very happy with the faster website, the more reliable bookings, and our support as they grow. ## The outcome Working with TBST Digital, Brazilian Butterfly moved off ageing systems and onto a setup that can grow with them. Customers now get a faster website and bookings they can rely on. We replaced old systems, sped up the website, and made SEO and bookings more reliable. That helped Brazilian Butterfly bring their salons under one brand and grow to over 24 salons. Our support goes on as the beauty and wellness industry changes. > TBST Digital has been instrumental in transforming our digital infrastructure. Their expertise in optimising our website and booking system has not only improved our operational efficiency but also enhanced our customer experience. Thanks to their strategic approach, we are now well-equipped to support our continued growth and expansion. --- [Talk to us about your project](/contact/)