# The agency village

Three or four agencies in the room. Every one competent. Every one reporting good numbers. Nothing is improving.

After sitting in on enough client meetings with 3-4 agencies in the room, I'm starting to think the issue is never capability.

Every team in the room is competent. Every one has their own metrics. Every one is reporting good numbers.

And nothing is improving for the business.

Because no one gave them the same objective. The SEO agency optimises for traffic. The PPC manager optimises for clicks. The web developer builds what was briefed.

It doesn't matter if your agencies like each other. It matters if they're solving the same problem.

One page with a shared objective would change the entire dynamic. But that page almost never exists.