# The unsexy truth about homepages

The design gets done. The wireframes get approved. Then everyone waits six weeks for the content.

The unsexy truth about homepage projects:

The design gets done. The wireframes get approved. Then everyone waits six weeks for the content.

We started recording client conversations and structuring the transcripts into homepage drafts.

The output is rough. Needs editing. Sections get flagged as [NEEDS INPUT].

But it sounds like the actual business owner instead of a template.

Turns out the content was never the hard part. Getting it out of someone's head was.