# Digital Maturity Assessment

Find out which of the four stages of digital maturity your business is at — and what investment makes sense at your stage.

# Digital Maturity Assessment

Find out which of the four stages of digital maturity your business is at — and what it takes to reach the next one.

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## How It Works

Organisations move through four stages of digital maturity. Each stage has observable signals — things you can check without needing analytics access or technical knowledge.

Read through each stage and check the signals that are true for your business. Your stage is the **highest stage where most signals apply**. Be honest — most businesses are at Stage 1 or 2, and that is completely normal.

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## The Four Stages

### Stage 1 — Foundation

*Stability enables confidence.* The website exists. It may or may not be functional. Digital is not a priority.

### Stage 2 — Tactical

*Consistency enables momentum.* The website works. It is maintained. There is some intentionality behind it.

### Stage 3 — Strategic

*Alignment enables leverage.* The website is treated as a business asset. Decisions are data-informed.

### Stage 4 — Innovative

*Learning enables advantage.* The website is part of a broader digital platform ecosystem. It drives business direction.

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## What Each Transition Requires

**Stage 1 → 2:** Get the basics right. Professional website, reliable hosting, GA4 installed, CMS access, basic SEO. Timeline: 6-8 weeks.

**Stage 2 → 3:** Turn the website into a business asset. Content strategy, SEO programme, CRM integration, conversion tracking, quarterly reviews. Timeline: 3-6 months build + 12 months maturation.

**Stage 3 → 4:** Move from managed to automated. Real-time dashboards, personalisation, integrated martech stack, dedicated digital roles.

At the end, you'll receive a personalised summary you can email to yourself and share with your team.