# Three Functions of a Website

Find out whether your website is doing one job or three. Most businesses only use a third of their website's potential.

# Three Functions of a Website

A quick diagnostic to find out whether your website is doing one job or three. Most businesses only use one-third of their website's potential.

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## How It Works

Your website can create value in three ways. Each one reduces a different cost or creates a different revenue stream. When all three are active, the return on your website investment compounds.

For each function, check the diagnostic items that are true, select a status, and note what's missing. At the end, you'll see which functions are active and what it would take to activate the rest.

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## The Three Functions

### 1. Marketing Tool

The website contributes to converting prospects into customers. It works alongside creative, messaging, media, and strategy as part of a conversion process.

**The question:** Does this website help us sell? If yes, how — and can we measure it?

### 2. Operational Resource

The website is a reference library for customers, prospects, and staff. Every item hosted on the website is one fewer email sent, one fewer phone call answered.

**The question:** Does this website save us time? If yes, where — and can we quantify the saving?

### 3. Customer Support

The website reduces the cost of serving existing customers. A simple FAQ page can deflect hundreds of support enquiries per year.

**The question:** Does this website help our customers help themselves? If yes, how — and what support volume does it deflect?

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If the answer to two of the three questions is "no" or "I don't know," your website is underperforming — not because of design or technology, but because of missing function.

At the end, you'll receive a personalised summary you can email to yourself and share with your team.