A form is embedded or created on your website, asking users to submit their email address.
Submitted responses are then stored in your email campaign system (e.g Mailchimp).
Emails are designed and sent out from your email campaign system.
In this article, we’ll explore how to apply the TOFU–MOFU–BOFU framework at a page level,…
Is your website trying to sell the world’s best pies? Let me explain. I was driving through the countryside with my family — lovely day, windows down, stomachs rumbling — when we passed through Bilpin. If you’re from New South Wales, you’ll know it’s famous for apples. And where there are apples, there are apple […]
I know—I’ve said this before, but it’s worth repeating:Stop obsessing over SEO and AdWords.They’re not a strategy. They’re just tactics. Think about it this way: back in the day, you wouldn’t walk into a media agency and say, “I just want to do radio,” or “only TV.” You’d ask, what’s the best way to reach […]
