Business WebsiteDigital StrategyWeb Development

The Hidden Costs of Building a Website

21.02.2024
Angel
m

When you’re getting ready to build a website, there are a few things you might not think about that can end up costing you. Let’s break down what these hidden costs are and how you can avoid them.

Don’t Forget the Time and Effort You Need to Put In

A lot of people think they can just hand over the job of building a website and get back exactly what they want. But it’s not that simple. You need to put in your own time and effort to make sure the website reflects your business the right way. If you don’t, you might end up with a website that looks nice but doesn’t really do anything for you. That’s a waste of money.

Give Your Website a Job

Another thing people forget is to make their website do something specific. It’s like hiring someone but not giving them any work to do. Your website should be more than just a pretty face; it should help your business in some way. If it’s not doing that, you’re just throwing money away.

Keep Track of the Important Stuff

The third hidden cost comes from not being organized. If you don’t know where your website’s domain name is, who’s hosting your site, or where your backups are, you could be in for a nasty surprise when something goes wrong. And it’s always more expensive to fix these problems when you’re scrambling at the last minute.

A Real-Life Example

Imagine your website suddenly goes offline because the domain name expired. If you don’t even know who originally bought the domain, you’re going to have a hard time getting your site back up. This kind of mix-up can cost you a lot of time and money.

The Bottom Line

Make sure you know who’s handling the important technical stuff. It’s better to have a professional IT company look after your domain names and hosting. Leaving it to your web designer or creative agency might not be the best idea.

In Short

Building a website comes with hidden costs that many people don’t think about. By putting in your own effort, making sure your website has a clear purpose, and keeping track of the technical details, you can avoid these pitfalls and make sure your website is a valuable part of your business.

Angel
Connect

You may also be interested in:


Customer service is a design choice

If customer service is one of your company’s values, it shouldn’t stop at your contact form. We tend to think of customer service as a team, a department, or maybe a cheerful chatbot in the bottom-right corner of a screen. But if service is part of your brand DNA, if you pride yourself on being […]

The infrastructure of content

I’ve been thinking about websites as business assets for a long time, and I keep coming back to this: the core of any website is the content. After all, “Content sells the product; design sells the content.” So, if a website is to be valuable to a business, then the content on that site is […]

You suck at briefing. But that’s our fault.

I’m going to be very honest in this post. Most of my clients don’t understand websites and how they work (if you are a client of mine, I don’t mean you, I mean my other clients, the ones who aren’t my favourite…) – at least not from a technical perspective. It can be more difficult […]