Digital Strategy

Effective Website Briefing: Why Clarity Matters

30.11.2023
Maya Kravchenko
2m

The Unsatisfactory Answer

Recently, we were approached for a website quote, so we asked a fundamental question: “Why have you decided to rebuild your website now?” The response, while honest, lacked depth: a desire for a better look in the hopes of driving sales.

While a fair expectation, this broad reasoning makes the design and development journey ambiguous for both parties.

Navigating the Ambiguity

A vague brief is like navigating a ship without a compass. How do we know which direction to go? How can we measure success? When the goal post is simply “better aesthetics”, how do we, as web developers, optimise the site’s functional aspects?

Such ambiguity is especially challenging when it comes to pricing. When outcomes are unclear, how do we ensure that the cost reflects genuine value, rather than turning it into a guessing game?

Context is King

For everyone stepping into the world of website revamping – clarity is the key. Being able to contextualise the outcome removes guesswork, enhances collaboration, and ensures that both the client and the web agency are on the same page.

It’s not about asking, “How much can I be charged?” but rather, “What’s the investment needed to achieve my specific goals?”

Aim for Tangible Outcomes

A website, at its core, is more than just a digital presence. It’s a tool, a platform, and a brand ambassador. If the revamp becomes merely a vanity project without a clear direction, it might not yield the desired results. The price spectrum for website creation is vast: from $500 to $500,000. But the key lies not in the amount but in its justification.

To get a truly effective response and a website that serves its purpose, it’s crucial to be clear about the objectives. What are the tangible outcomes expected? Whether it’s more sales or sign-ups, or offering a seamless mobile experience, setting measurable goals ensures that every dollar spent is a dollar invested towards achieving those goals.

Next time you consider revamping your website, remember the importance of clarity and context. It not only helps in receiving an accurate quote but also ensures that the end result aligns with your vision. Here at TBST, we’re always ready to steer your digital ship in the right direction, but we rely on you to set the course. So, let’s go on this journey together, with clear goals and a shared vision.

Maya Kravchenko
Senior UI/UX designer
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