Digital StrategyWeb Development

How Much Should You Spend On Your Website?

06.12.2023
Maya Kravchenko
2m

In over 10 years as a web development agency, we’ve been asked this question countless of times, one that plagues every developer, every producer, and anyone involved in the service industry: How much should you spend on your website?

We have two answers for this ubiquitous question. Both are important in understanding the true value of a website to a business.

Your Website As A Function Of Your Goals

The first answer is that the cost of your website should be a function of what you hope to achieve. If you want your website to generate a million dollars of revenue every year, then a couple of hundred thousand dollars is a good estimate. You want to guarantee, as much as possible, that your website will achieve that desired outcome. If a website is instrumental in bringing you that million-dollar revenue, then the investment is well worth it.

A Minimum Investment For Serious Businesses

The second, more concrete answer pertains to businesses serious about their digital presence.

If you want a website that works properly, has few bugs, stays up-to-date, is easy to maintain, and will last a long time, then you want to be spending a minimum of $12,000 to $15,000 for production, and another $5,000 on top for writing, design, and other creative aspects.

The total budget could be around $20,000 to $25,000. This is the starting point for a robust, well-structured website for a serious business.

When Spending Little Makes Sense

However, if you don’t have a clear objective for your website, spending less might be a better strategy. If your website is just to mark your presence, without contributing significantly to your business, then spending any substantial amount on it would be a waste. In this case, the goal should be to have the website up and running at the lowest possible cost.

Have A Clear Outcome In Mind

The main takeaway here is the importance of having a clear outcome or objective for your website. If your website doesn’t serve a specific purpose or contribute to your business goals, any amount spent on it would be a waste. Know what you want your website to achieve for your business. That will give you a clearer picture of how much you should be willing to invest in it.

So, the next time you find yourself asking, “how much should I spend on my website?” remember that there’s no one-size-fits-all answer. It all depends on what you want your website to do for your business and how much you’re willing to invest to achieve those goals.

Maya Kravchenko
Senior UI/UX designer
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