The Hidden Costs of Building a Website

When you’re getting ready to build a website, there are a few things you might not think about that can end up costing you. Let’s break down what these hidden costs are and how you can avoid them.

Don’t Forget the Time and Effort You Need to Put In

A lot of people think they can just hand over the job of building a website and get back exactly what they want. But it’s not that simple. You need to put in your own time and effort to make sure the website reflects your business the right way. If you don’t, you might end up with a website that looks nice but doesn’t really do anything for you. That’s a waste of money.

Give Your Website a Job

Another thing people forget is to make their website do something specific. It’s like hiring someone but not giving them any work to do. Your website should be more than just a pretty face; it should help your business in some way. If it’s not doing that, you’re just throwing money away.

Keep Track of the Important Stuff

The third hidden cost comes from not being organized. If you don’t know where your website’s domain name is, who’s hosting your site, or where your backups are, you could be in for a nasty surprise when something goes wrong. And it’s always more expensive to fix these problems when you’re scrambling at the last minute.

A Real-Life Example

Imagine your website suddenly goes offline because the domain name expired. If you don’t even know who originally bought the domain, you’re going to have a hard time getting your site back up. This kind of mix-up can cost you a lot of time and money.

The Bottom Line

Make sure you know who’s handling the important technical stuff. It’s better to have a professional IT company look after your domain names and hosting. Leaving it to your web designer or creative agency might not be the best idea.

In Short

Building a website comes with hidden costs that many people don’t think about. By putting in your own effort, making sure your website has a clear purpose, and keeping track of the technical details, you can avoid these pitfalls and make sure your website is a valuable part of your business.

How Much Should You Spend On Your Website?

In over 10 years as a web development agency, we’ve been asked this question countless of times, one that plagues every developer, every producer, and anyone involved in the service industry: How much should you spend on your website?

We have two answers for this ubiquitous question. Both are important in understanding the true value of a website to a business.

Your Website As A Function Of Your Goals

The first answer is that the cost of your website should be a function of what you hope to achieve. If you want your website to generate a million dollars of revenue every year, then a couple of hundred thousand dollars is a good estimate. You want to guarantee, as much as possible, that your website will achieve that desired outcome. If a website is instrumental in bringing you that million-dollar revenue, then the investment is well worth it.

A Minimum Investment For Serious Businesses

The second, more concrete answer pertains to businesses serious about their digital presence.

If you want a website that works properly, has few bugs, stays up-to-date, is easy to maintain, and will last a long time, then you want to be spending a minimum of $12,000 to $15,000 for production, and another $5,000 on top for writing, design, and other creative aspects.

The total budget could be around $20,000 to $25,000. This is the starting point for a robust, well-structured website for a serious business.

When Spending Little Makes Sense

However, if you don’t have a clear objective for your website, spending less might be a better strategy. If your website is just to mark your presence, without contributing significantly to your business, then spending any substantial amount on it would be a waste. In this case, the goal should be to have the website up and running at the lowest possible cost.

Have A Clear Outcome In Mind

The main takeaway here is the importance of having a clear outcome or objective for your website. If your website doesn’t serve a specific purpose or contribute to your business goals, any amount spent on it would be a waste. Know what you want your website to achieve for your business. That will give you a clearer picture of how much you should be willing to invest in it.

So, the next time you find yourself asking, “how much should I spend on my website?” remember that there’s no one-size-fits-all answer. It all depends on what you want your website to do for your business and how much you’re willing to invest to achieve those goals.

Are AI Web Builders The Future Of Web Development?

What’s the Deal with AI Web Builders?

AI web builders are tools that use machine learning and other AI technologies to streamline the web design process. They promise to make web development quicker, cheaper, and accessible to even tech beginners.

So, the question lingers: Are AI web builders a threat or an opportunity?

AI Web Builders: Lots of Promise but Still New

AI web builders have loads of potential. Imagine computers designing websites, changing things up to keep with the latest trends, and maybe even getting to know what users like. The future with AI web builders is one filled with innovation and new ways of thinking about web development.

But let’s be honest. Right now, AI web builders are far from the finished product. They’re still learning, still growing, and not quite ready for prime time.

What AI Web Builders Can’t Do (Yet)

AI web builders can do some things, but they can’t do everything that human developers can. They might make a basic website, but they might miss the personal touch, the little details, and the creative ideas that a human developer can provide.

The Human Factor: Experience, Insight, and Creativity

There’s way more to building a website than just putting code together. It’s about making something that looks good, works well, and helps people. It’s about understanding what someone wants and making it happen. Right now, a real-life developer can do that better than an AI web builder. They can think, create, and understand in ways that computers can’t. The human touch still wins.

Keep an Eye on AI

That’s not to say AI web builders won’t get better. They probably will, and they might change web development in some fantastic ways. It’s exciting to become a part of and witness the revolution, but we’re not there yet. So, if you want a great website done today, talk to a human developer. They’ve got the skills, the creativity, and the understanding to make something remarkable.


Are AI web builders the future of web development? Maybe one day, but not just yet. It’s a thrilling time in the web development industry, and AI web builders are a part of that excitement. We’re looking forward to what the future may hold but recognizing that, for now, the human touch remains integral to building websites that truly make an impact.