Ben Barin
Strategic & Technical Director, TBST Digital
Strategic & Technical Director at TBST Digital. Ben has spent over 13 years helping businesses across Australia get more from their digital presence — from architecture and development through to SEO, analytics, and long-term strategy. He writes about the things he sees working (and not working) in the real world.
LinkedInArticles and notes
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What AI Web Development Actually Looks Like in Practice
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Brand Specialists and Software Engineers Are Becoming the Same Thing
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Your Tools Should Retain, Attract, or Earn. Otherwise Stop Building Them
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Creativity does not stop at the idea
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Diagnosis vs treatment
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Fifteen tools and no product strategy
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Late-night competitor scrolling
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Prompt engineers as brand thinkers
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Retain, attract, or earn
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The account that wasn't theirs
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The agency village
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The AI website that ranks for nothing
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The 'big idea' question
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The discipline forming in the overlap
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The fire escape
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The Post-it note graveyard
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The screenshot gallery
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What we actually use AI for
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What would you actually take with you?
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The Structure of Your Agency Is the Problem — Not the People
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Content Sells the Product. Design Sells the Content.
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Your Website Isn't Helping Anyone Decide
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Design for Robots, Solve for Humans — The Next Responsive Revolution
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Your Website Should Run the Show
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Building on rented land
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Telling them everything is the problem
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Design that's carrying the content
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The new responsive design
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A funnel wearing a costume
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How many problems are actually in the email?
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LinkedIn as a service
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Reading competitors instead of writing
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The approval queue
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The custom tool we shouldn't have built
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The memory of one person
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The reluctant sentence
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The retainer that gets less valuable
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The unsexy truth about homepages
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Today's glamorous agency work
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Tools that already existed
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Useful when it counts
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Visual standard up, what's said hasn't moved
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What feeds your ad AI?
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Your Agency Should Be Making You Smarter — Not More Dependent
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Brand Is More Important in the Age of AI
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Why Agencies Default to Lead Gen (And What It Costs You)
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The Pipeline That Listens — Why Your Content Should Be Generating Intelligence, Not Just Attention
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From an Idea to Revenue — The Pipeline That Builds Itself
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How You Deliver Is the Product — Not What You Build
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I Kept Solving Problems Nobody Asked Me to Solve
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Same site, different experience
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The accountant who wouldn't stop saying the same thing
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The cooking class apron
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The developer who won't return emails
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What three weeks of development actually buys
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Tired of talking about padding
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What do you actually want to say?
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Three Things Your Website Should Actually Do for Your Business
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Your Homepage Should Suck (And Why That's a Good Sign)
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Your Website Is a Persuasive Document — Not a Brochure
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Your DIY Website Is Costing More Than You Think
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Your Website Is Not a Cost — It's an Asset
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The Best Email You Can Send a Client Has Nothing to Do with Your Work
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What Your Website Is Actually Worth
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The Questions to Ask Your SEO Provider Before You Spend Anything
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The Four Stages of Digital Maturity
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Why SEO Disappoints — And What to Do About It
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The Feedback Loop: How Ad AI and Website Data Should Work Together
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Why Your Website Is Your Secret Weapon in the Age of AI Advertising
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Customer service is a design choice
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The infrastructure of content
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Business as code
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You suck at briefing. But that’s our fault.
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Structuring Your Website for Purpose and Performance: A Funnel-Based Approach
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The world’s best pies
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Let’s stop obsessing over SEO. Seriously.
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Pexels.com: Free Stock Imagery That Actually Works
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Your Attack Surface: Understanding and Securing Your Digital Perimeter
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How Do Plugins Work?
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What Happens When I Click Update to WordPress?
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What is a Custom Post Type?
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Common website patterns: Filtering
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Common website patterns: Store locator
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Common website patterns: Sign up for newsletter Example workflow
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Designing for localisation
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2FA for WordPress websites
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The principle of least privilege for marketing teams.
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Building the business case for a new website
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Transforming Your Digital Footprint into a Valuable Business Asset
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Integrating Social Media: Boost Your Site’s Engagement Responsibly
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Adding and Managing Pages: Structuring Your Website for Success
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Choosing a Theme for Your Website: Matching Style with Marketing Needs
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Creating Your First Post: Capturing and Engaging Your Audience
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Getting Started with WordPress: Your Gateway to an Effective Online Presence
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How Much Does It Cost to Redesign a Corporate Website in 2024?
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What You Need to Know about Mobile-First Design
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The Hidden Costs of Building a Website
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How Much Should You Spend On Your Website?
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Is ChatGPT Coming For Your Job?
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Are AI Web Builders The Future Of Web Development?
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Understanding Strategy And Tactic Through The Lens Of Social Media
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Unraveling Patterns In Web Design: Enhancing User Experience
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Breaking Down Big Decisions On Your Website
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Effective Website Briefing: Why Clarity Matters