Insights and inspiration

We love to share our insights and experience about all things web development, digital marketing, web design and advertising in Google & Social Media

13.10.2025

Customer service is a design choice

If customer service is one of your company’s values, it shouldn’t stop at your contact form. We tend to think of customer service as a team, a department, or maybe a cheerful chatbot in the bottom-right corner of a screen. But if service is part of your brand DNA, if you pride yourself on being […]

Discover the world of Digital

All things web development, digital marketing, web design and advertising in Google & Social Media

Digital Maturity

The infrastructure of content

I’ve been thinking about websites as business assets for a long time, and I keep coming back to this: the core of any website is the content. After all, “Content sells the product; design sells the content.” So, if a website is to be valuable to a business, then the content on that site is […]

Digital Maturity • Uncategorized

You suck at briefing. But that’s our fault.

I’m going to be very honest in this post. Most of my clients don’t understand websites and how they work (if you are a client of mine, I don’t mean you, I mean my other clients, the ones who aren’t my favourite…) – at least not from a technical perspective. It can be more difficult […]

Digital Maturity • Uncategorized

Business as code

I imagine a lot of other small business owners also feel like their businesses run on the memory of their team. Someone remembers how the invoicing works. Someone else knows which spreadsheet controls the marketing budget. A client calls with a question and you think, who’s the person that remembers this bit? That’s how most […]

Planning

Structuring Your Website for Purpose and Performance: A Funnel-Based Approach

In this article, we’ll explore how to apply the TOFU–MOFU–BOFU framework at a page level,…

Conversion

The worlds best pies.

Is your website trying to sell the world’s best pies? Let me explain. I was driving through the countryside with my family — lovely day, windows down, stomachs rumbling — when we passed through Bilpin. If you’re from New South Wales, you’ll know it’s famous for apples. And where there are apples, there are apple […]

Uncategorized

Let’s stop obsessing over SEO. Seriously.

I know—I’ve said this before, but it’s worth repeating:Stop obsessing over SEO and AdWords.They’re not a strategy. They’re just tactics. Think about it this way: back in the day, you wouldn’t walk into a media agency and say, “I just want to do radio,” or “only TV.” You’d ask, what’s the best way to reach […]

Digital Maturity • Uncategorized

Pexels.com: A Treasure Trove of Free Stock Imagery

In the realm of digital content creation, finding high-quality images that won’t break the bank has always been a challenge for me. That’s where Pexels.com comes in. Offering an extensive library of free stock images and videos, Pexels has become one of my go-to resources for creating blog posts, prototypes, and more. But while I’ve […]

Glossary • Policies • Security

Your Attack Surface: Understanding and Securing Your Digital Perimeter

In the increasingly connected world of business, your digital assets are both the backbone of your operations and a tempting target for cyber adversaries. As medium-sized businesses embrace digital transformation, the complexity of their online presence grows—and so does their attack surface. But what exactly is an attack surface, and why should it matter to […]

WordPress

What Happens When I Click Update to WordPress?

For many WordPress users, the “Update” button is a necessary but mysterious part of website management. Clicking it often feels like sending a ship off to sea without knowing if it will return unscathed. But what exactly happens when you update WordPress, and why is it important? The Anatomy of an Update When you update […]

WordPress

How Do Plugins Work?

In the world of WordPress, plugins are the unsung heroes. They are the modular extensions that make this platform more than just a content management system; they transform it into a highly adaptable, almost endlessly customizable tool. But what exactly are plugins, and how do they work? The Basics A WordPress plugin is a piece […]

WordPress

What is a Custom Post Type?

WordPress, originally conceived as a platform for bloggers, has evolved into a cornerstone of digital content management. It powers millions of websites, from small business pages to sprawling e-commerce empires. At the heart of this versatility lies a somewhat understated but immensely powerful feature: the Custom Post Type. To understand Custom Post Types, it helps […]

Blog

Common website patterns: Filtering

Requirements Description Filtering is a way to help the user narrow down results to help find what they are looking for. This is not only used for ecommerce – but can be applied to any list of objects that can be organised by different attributes, for example articles, or downloads. The most important step in […]

Blog

Common website patterns: Store locator

Requirements Description Once the store locator plugin is installed, it will need to be configured with the list of the stores. To configure, you will need to upload the list of stores, including their address. When users visit the page with the locator on it, if they select “use location”, Their browser window will ask […]

Blog

Common website patterns: Sign up for newsletter Example workflow

Requirements Description A form is embedded or created on your website, asking users to submit their email address. Submitted responses are then stored in your email campaign system (e.g Mailchimp). Emails are designed and sent out from your email campaign system.

Uncategorized

Designing for localisation

Localising content is an excellent way to ensure that users are served more relevant content. But it’s important to make sure that the user experience isn’t disruptive. Proper localization integrates seamlessly into UI/UX design, making users from diffrent backgrounds and cultural references, feel as if the product was tailored specifically for their region. This article […]

Blog • WordPress

2FA for WordPress websites

2FA is a pain in the arse. You were all thinking it, and I was as well. But it’s more of a pain when your site get’s hacked, so like almost all security, it’s one of things you just have to do to avoid pain in the future. Anyways – if you aren’t getting your […]

Uncategorized

Transforming Your Digital Footprint into a Valuable Business Asset

Why Your Website Should Be More Than Just a Digital Presence In today’s fast-paced digital landscape, websites are often viewed as disposable tools rather than valuable assets. At TBST Digital, we believe this perspective overlooks a significant opportunity for businesses to harness their digital footprint to create substantial value. Your website, along with your social […]

Blog

Integrating Social Media: Boost Your Site’s Engagement Responsibly

Integrating social media into your WordPress site is essential for enhancing engagement, increasing visibility, and building a community around your brand. However, it’s crucial to approach this integration thoughtfully to avoid bloating your site with excessive plugins, which can impact performance and maintenance. Here’s how to incorporate social media effectively, with an emphasis on using […]

Blog

Adding and Managing Pages: Structuring Your Website for Success

Creating and organizing pages on your WordPress site is foundational to both the structure and navigation of your website. It helps visitors understand your offerings and easily access the information they need. This detailed guide will help you add and manage pages effectively, ensuring a coherent structure that enhances user experience. Introduction to WordPress Pages […]

Blog

Choosing a Theme for Your Website: Matching Style with Marketing Needs

Selecting the right theme for your WordPress site is crucial. It’s not just about aesthetics; the right theme can enhance your marketing efforts, improve your site’s usability, and ensure better engagement with your audience. Here’s a comprehensive guide to choosing a theme that aligns with your business goals. Understanding the Importance of a Good Theme […]

Blog

Creating Your First Post: Capturing and Engaging Your Audience

Now that you understand the difference between posts and pages, it’s time to put your knowledge to practical use by creating your very first post. Posts are ideal for engaging content that keeps your audience coming back. Let’s dive into how you can create compelling posts that resonate with your readers. Step into the World […]

Blog

Getting Started with WordPress: Your Gateway to an Effective Online Presence

Welcome to the world of WordPress! Whether you’re a budding marketer or a business owner looking to carve out your space on the web, mastering WordPress is a crucial step. Here’s a simple guide to get you started on this versatile platform. Finding Your Way to the Dashboard Step 1: Log In First things first, […]

Blog

How Much Does It Cost to Redesign a Corporate Website in 2024?

Ask a web professional: “How much should a website build cost?” And their answer is bound to be “How long is a piece of string”. As unproductive as this conversation is, I’d be surprised if you haven’t heard, or perhaps even been a part of this exchange yourself. It’s a common challenge in the business […]

Blog

The Hidden Costs of Building a Website

When you’re getting ready to build a website, there are a few things you might not think about that can end up costing you. Let’s break down what these hidden costs are and how you can avoid them. Don’t Forget the Time and Effort You Need to Put In A lot of people think they […]

Blog

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Customer service is a design choice

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