The Hidden Costs of Building a Website

When you’re getting ready to build a website, there are a few things you might not think about that can end up costing you. Let’s break down what these hidden costs are and how you can avoid them.

Don’t Forget the Time and Effort You Need to Put In

A lot of people think they can just hand over the job of building a website and get back exactly what they want. But it’s not that simple. You need to put in your own time and effort to make sure the website reflects your business the right way. If you don’t, you might end up with a website that looks nice but doesn’t really do anything for you. That’s a waste of money.

Give Your Website a Job

Another thing people forget is to make their website do something specific. It’s like hiring someone but not giving them any work to do. Your website should be more than just a pretty face; it should help your business in some way. If it’s not doing that, you’re just throwing money away.

Keep Track of the Important Stuff

The third hidden cost comes from not being organized. If you don’t know where your website’s domain name is, who’s hosting your site, or where your backups are, you could be in for a nasty surprise when something goes wrong. And it’s always more expensive to fix these problems when you’re scrambling at the last minute.

A Real-Life Example

Imagine your website suddenly goes offline because the domain name expired. If you don’t even know who originally bought the domain, you’re going to have a hard time getting your site back up. This kind of mix-up can cost you a lot of time and money.

The Bottom Line

Make sure you know who’s handling the important technical stuff. It’s better to have a professional IT company look after your domain names and hosting. Leaving it to your web designer or creative agency might not be the best idea.

In Short

Building a website comes with hidden costs that many people don’t think about. By putting in your own effort, making sure your website has a clear purpose, and keeping track of the technical details, you can avoid these pitfalls and make sure your website is a valuable part of your business.

How Much Should You Spend On Your Website?

In over 10 years as a web development agency, we’ve been asked this question countless of times, one that plagues every developer, every producer, and anyone involved in the service industry: How much should you spend on your website?

We have two answers for this ubiquitous question. Both are important in understanding the true value of a website to a business.

Your Website As A Function Of Your Goals

The first answer is that the cost of your website should be a function of what you hope to achieve. If you want your website to generate a million dollars of revenue every year, then a couple of hundred thousand dollars is a good estimate. You want to guarantee, as much as possible, that your website will achieve that desired outcome. If a website is instrumental in bringing you that million-dollar revenue, then the investment is well worth it.

A Minimum Investment For Serious Businesses

The second, more concrete answer pertains to businesses serious about their digital presence.

If you want a website that works properly, has few bugs, stays up-to-date, is easy to maintain, and will last a long time, then you want to be spending a minimum of $12,000 to $15,000 for production, and another $5,000 on top for writing, design, and other creative aspects.

The total budget could be around $20,000 to $25,000. This is the starting point for a robust, well-structured website for a serious business.

When Spending Little Makes Sense

However, if you don’t have a clear objective for your website, spending less might be a better strategy. If your website is just to mark your presence, without contributing significantly to your business, then spending any substantial amount on it would be a waste. In this case, the goal should be to have the website up and running at the lowest possible cost.

Have A Clear Outcome In Mind

The main takeaway here is the importance of having a clear outcome or objective for your website. If your website doesn’t serve a specific purpose or contribute to your business goals, any amount spent on it would be a waste. Know what you want your website to achieve for your business. That will give you a clearer picture of how much you should be willing to invest in it.

So, the next time you find yourself asking, “how much should I spend on my website?” remember that there’s no one-size-fits-all answer. It all depends on what you want your website to do for your business and how much you’re willing to invest to achieve those goals.

Effective Website Briefing: Why Clarity Matters

The Unsatisfactory Answer

Recently, we were approached for a website quote, so we asked a fundamental question: “Why have you decided to rebuild your website now?” The response, while honest, lacked depth: a desire for a better look in the hopes of driving sales.

While a fair expectation, this broad reasoning makes the design and development journey ambiguous for both parties.

Navigating the Ambiguity

A vague brief is like navigating a ship without a compass. How do we know which direction to go? How can we measure success? When the goal post is simply “better aesthetics”, how do we, as web developers, optimise the site’s functional aspects?

Such ambiguity is especially challenging when it comes to pricing. When outcomes are unclear, how do we ensure that the cost reflects genuine value, rather than turning it into a guessing game?

Context is King

For everyone stepping into the world of website revamping – clarity is the key. Being able to contextualise the outcome removes guesswork, enhances collaboration, and ensures that both the client and the web agency are on the same page.

It’s not about asking, “How much can I be charged?” but rather, “What’s the investment needed to achieve my specific goals?”

Aim for Tangible Outcomes

A website, at its core, is more than just a digital presence. It’s a tool, a platform, and a brand ambassador. If the revamp becomes merely a vanity project without a clear direction, it might not yield the desired results. The price spectrum for website creation is vast: from $500 to $500,000. But the key lies not in the amount but in its justification.

To get a truly effective response and a website that serves its purpose, it’s crucial to be clear about the objectives. What are the tangible outcomes expected? Whether it’s more sales or sign-ups, or offering a seamless mobile experience, setting measurable goals ensures that every dollar spent is a dollar invested towards achieving those goals.

Next time you consider revamping your website, remember the importance of clarity and context. It not only helps in receiving an accurate quote but also ensures that the end result aligns with your vision. Here at TBST, we’re always ready to steer your digital ship in the right direction, but we rely on you to set the course. So, let’s go on this journey together, with clear goals and a shared vision.

Breaking Down Big Decisions On Your Website

Simplifying Complexity: Breaking Down the Decision

The Key: Breaking Down Big Decisions
Imagine you’re faced with a big decision on a website. Maybe it’s about spending a bunch of money or choosing a service that sounds like a puzzle. These choices can feel like lifting a heavy weight. But there’s a trick that can help: break them into smaller, simpler steps.

The Power of Progression

In the realm of sales, this approach is tried and tested. When you’re in a conversation, your goal isn’t to make the sale on the spot. Rather, it’s to move the prospect along the journey. The same principle applies to your website.

Let’s say your ultimate goal is to have someone engage your services. Instead of bombarding them with the grand finale, nudge them along the path. Maybe it starts with a quick chat, a coffee meeting, or an introductory webinar.

Your Website as a Guiding Light

Picture this: you visit a website, and boom! The homepage screams, “Work with Us!” While the enthusiasm is admirable, it can be daunting. But look at your own website with fresh eyes. Does it suffer from “big ask syndrome”? Are there ways to lead users through a more gradual decision-making journey?

Progression, Not Pressure

Remember, the goal is not to pressure users into an immediate decision, but to create an environment of progression. Offer them stepping stones that build understanding, trust, and confidence in your offering.

The Path Forward

Instead of dropping a huge decision on your users’ laps, lead them gently through the process. Think of your website as a friendly hand that’s there to help, one step at a time. So, next time you’re about to put a big decision on your site, remember – smaller steps lead to bigger success! In the end, it’s not about rushing the user, but about empowering them to take the leap when they’re ready.