Tools & Downloads
Free tools, assessments, and guides to help you understand and improve your digital presence.
Is Your Website an Asset or an Expense?
Is Your Website an Asset or an Expense? A 5-minute self-assessment to find out whether your website is building value fo...
Website Health Scorecard
Rate your website across five pillars of value — content, trust, operations, revenue, and measurement. A 15-minute diagnostic.
Digital Maturity Assessment
Find out which of the four stages of digital maturity your business is at — and what investment makes sense at your stage.
Three Functions of a Website
Find out whether your website is doing one job or three. Most businesses only use a third of their website's potential.
Website Brief Generator
Answer a few questions about your business and goals. Get a ready-to-use prompt that generates a professional website brief or PRD using ChatGPT.
Creative Hypothesis Builder
Turn a design interview and competitor research into a testable creative hypothesis that guides every design decision.